ACD Copywriter
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CHIEFS - The Magic Number

In 2025 the Kansas City Chiefs were on their way to their third Super Bowl. This was… a really big deal. In fact, very few sports teams have achieved a feat like this. It’s so rare, there’s a name for it: three ****.

There was just one problem. We weren’t allowed to call it a three ****. Seriously, Pat Riley owns the copyright. So how did we hype fans up for a three **** without saying three ****?  We created a three-part series featuring two Petes on an epic quest to find their third Pete.

We released a new episode with every win in the playoffs. Suck it Pat.

 Episode 1

Episode 2

Episode 3